Abstract
Indonesia has great tourism potential because it is one of the countries with the most islands in the world. This makes the tourism sector in Indonesia an alternative sector to boost the Indonesian economy. Lampung Province has many regional tourist destinations that are often visited by local and foreign tourists, one of which is the Pesisir Barat Regency. Potential tourism is found in the Pesisir Barat, namely beach tourism, religious or cultural tourism, ecotourism, and event tourism. It is necessary to optimize the development of the Pesisir Barat tourism potential area by implementing an augmented reality system as an effort to implement industry 4.0 to increase the interest and travel experience of tourists when traveling on the Pesisir Barat. With the literature study research method, the author offers innovation to be able to optimize the development of the Pesisir Barat tourism potential area by using an augmented reality system as an effort to implement industry 4.0, which can be an additional income for the Province of Lampung and the State of Indonesia, and support SDGs point 8, namely decent work. and economic growth as well as SDGs point 9, namely industry, innovation, and infrastructure.
Keywords: Tourism, Pesisir Barat, Augmented Reality, SDGs
1. Introduction
1.1 Research Background
Indonesia has great tourism potential because it is one of the countries with the most islands in the world. This makes the tourism sector in Indonesia an alternative sector to boost the Indonesian economy. The tourism sector has a role in national development to increase and equalize employment opportunities and as an additional source of foreign exchange earnings [1]. According to the Central Statistics Agency (BPS), in 2020 the cumulative number of foreign tourist visits to Indonesia was recorded at around 4,05 million people and decreased to 1,65 in 2021. This fact has caused the country's foreign exchange earnings from the tourism sector to decline.
Lampung Province has many regional tourist destinations that are often visited by local and foreign tourists, one of which is the Pesisir Barat Regency. This district is the youngest district in Lampung Province with an area of ± 2.907,23 km2. Pesisir Barat is a very rich district in tourism potential, nature, and culture.
The Pesisir Barat has a large marine tourism potential with a beach length of 210 km [2]. Coastal tourism in the Pesisir Barat is one of the leading sectors that are often visited by tourists because these tours have the characteristic beauty of the charm of the sea [3]. This district has many beaches with international quality waves so it is often visited by tourists. Other tourist objects in the Pesisir Barat include religious or cultural tourism, ecotourism, and event tourism [4].
Therefore, the author offers innovation to optimize the tourism potential in the Pesisir Barat by using an augmented reality system as an effort to implement industry 4.0. The use of this augmented reality system is believed to be able to increase the interest and travel experience of tourists while traveling on the Pesisir Barat.
4. Conclusion
Indonesia as one of the countries known to have wealth with the most islands in the world has great potential in the tourism sector. Where this sector is an alternative sector to encourage the economy in Indonesia in increasing and equalizing employment opportunities and as a source of foreign exchange-earners. Lampung Province has many tourist destinations that are often visited by local and foreign tourists. Pesisir Barat Regency as one of the regions in Lampung Province has tremendous potential so that it can be developed into mainstay tourism in Lampung. It was noted that the very large number of foreign tourist visits to Indonesia, such as Pisang Island and Labuhan Jukung, averaged more than 130 thousand tourist visits every year from 2016-2019. The presence of the internet in the era of the industrial revolution 4.0 also contributes to the tourism sector, one of which is through the creation of Augmented Reality (AR)-based applications. In this way, there is a pleasant interaction between the community and the computer, a combination of the virtual world and the real world that brings virtual objects into the user's environment. With this access, people can easily access applications freely anytime and anywhere. Therefore, there is a need for cooperation from the government to accelerate the completion of infrastructure projects, as well as through the Ministry of Tourism and Creative Economy or the Tourism and Creative Economy Agency of the Republic of Indonesia, the Lampung Provincial Tourism Office, the Pesisir Barat Regency Office, the Ministry of Communication and Information Technology, tourist attractions managers, as well as support from the wider community that encourages the development of tourist attractions to be able to further strengthen tourism promotion to encourage investments. This is important because various parties will contribute to each other, for example in the provision of lodging, places to eat, souvenir centers, and also foreign exchange that is exchanged for rupiah into foreign exchange for the country. Thus, the tourism sector has become the second largest foreign exchange earner in Indonesia, after coal and Crude Palm Oil (CPO).
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